If you've looked at the two example websites, you will see that they are arranged very differently, so that the information makes sense to visitors.  My practice website is mostly arranged according to the different problems about which a person might  want to find out more.

The BIPT website is arranged in sections--What is Provocative Therapy, Training, The Trainers, Case Studies, etc. 

This site is arranged differently again, with two sets of pages running in parallel--these information pages, and another set of pages which are examples of how very different styles of website can be built. 

What would be the logical way to explain your business to visitors?  You might want to think about that in advance, though that's one of the things we can talk about when we chat. 

Some of the example pages have photos on them.  Would that be helpful for your site, or not?  (By the way, if we do decide on some photos, I can call at your place of business to take them if you like.)

What is the right image for your company?  Will customers be attracted by a 'fun' approach, or does your business need a serious and 'classy' look, or a down to earth practical look of a skilled tradesman?  Again, you might want to think in advance, and we can discuss ideas further when we meet.